A hugely popular but largely ignored Halal global cuisine is now worth $20 billion in America

 Sales of food prepared according to Islamic law are expected to hit $20 billion this year, from restaurants to supermarkets, reports Bloomberg. 

Sales of food prepared according to Islamic law are expected to hit $20 billion this year, from restaurants to supermarkets, reports Bloomberg. 

That figure, from the Islamic Food and Nutrition Council of America, is up 33% since 2010.

According to Bloomberg, it is due to both the quickly growing US Muslim population and younger customers eager to try new types of food is where the growth came from.

Whole Foods ranks halal as one of its fastest-growing categories, and has been running Ramadan promotions since 2011.