South Korean company to build halal food factory in Malaysia

South Korean food company SPC group said on Monday that it has invested 40 billion won ($31 million) to enter Malaysia’s halal market with its bakery brand Paris Baguette.

As Muslims account for almost 24 percent of the world’s population, the SPC group plans to target the promising halal food market by using Malaysia as a launch base.

Malaysia is Paris Baguette‘s eighth overseas destination.

The company plans to build a Paris Baguette factory in Johor Bahru, adjacent to the country’s border with Singapore and home to the Tanjung Pelepas port. The city’s location and port makes it a strategic point for efficient logistics transfer throughout Southeast Asia and the Middle East, according to officials.