Korea Tourism Organization (KTO) will host the promotional event of Halal Restaurant Week from August 16 to October 14, for 60 days, in order to attract more Muslim visitors to Korea, who are the emerging market for Korean inbound tourism industry.
This will be the third year of the annual Halal Restaurant Week Korea promotional event since its first launch in 2016. The event was designed to give price discounts and other various benefits to foreign tourists including Muslims when they visit Muslim-friendly restaurants designated by KTO, major tourist attractions, and experience programs.
Halal Restaurant Week Korea is not only an ordinary discount promotion for foreign visitors, but also an intensive public relations period on Korea's Muslim-friendly infrastructure. As a matter of fact, most Muslims visiting Korea have had difficulties due to the lack of the reliable restaurants which serve halal dishes or the food which they can enjoy with no worries. Therefore, KTO is trying to build up Korea's reputation as one of the Muslim-friendly destination by providing foreign visitors with information and various benefits from the trustworthy restaurants.
This year a total of 147 partners (123 Muslim-friendly restaurants, 24 major tourist attractions and experience programs), 27 partners increased comparing to last year, will join this promotional event.