UK introduces ban on junk food ads to curb childhood obesity

UK introduces ban on junk food ads to curb childhood obesity
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The UK on Monday implemented a nationwide ban on junk food advertising on television and online as a part of government efforts to address rising childhood obesity, Anadolu Agency reported.

Under the new rules, food and drink classified as high in fat, salt and sugar (HFSS) cannot be advertised on TV before 9 pm local time or promoted through paid online advertising at any time.

The authorities say the regulations are expected to reduce the number of children living with obesity by 20,000 and deliver around £2 billion ($2.68 billion) in health benefits over time.

According to official figures, 22.1% of children in England are living with overweight or obesity at the start of primary school, rising to 35.8% by the time they leave.

It should be mentioned that obesity is a major risk factor for type 2 diabetes, and the condition can lead to more severe consequences in young people, leaving them at risk of serious complications like kidney failure and heart disease.