Van Gogh: Chasing the Light

“Van Gogh: Chasing the Light” Exhibition Transforms Masterpieces into Digital Art in Istanbul
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A new digital art exhibition titled “Van Gogh: Chasing the Light” is bringing the works of Dutch painter Vincent van Gogh to life in a multisensory experience at the Istanbul Metropolitan Municipality’s Digital Experience Center. According to a report by Anadolu Agency, the exhibition is a departure from traditional displays, using immersive technology to allow visitors to enter Van Gogh’s world rather than simply observing it.

The exhibition features digital environments with dynamic light, motion, and music. Key installations include holographic sunflowers, interactive puzzles, and a virtual reality journey that explores the artist’s final palette. A central feature is a 15-minute immersive show projected onto large screens, which includes a segment where artificial intelligence generates new digital art in Van Gogh’s signature style.

This event is part of a broader cultural trend in Istanbul where digital innovation is reshaping how art is experienced and remembered. The Digital Experience Center is positioned as a symbol of the city’s unique blend of historical tradition and technological advancement. The exhibition aims to bring Van Gogh’s artistic vision—one that sought to express deep feeling through painting—to life in ways the artist himself could not have imagined.