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Vietnams firms told to tap Muslim market with halal products

With nearly two billion Muslims in the world and rising demand for halal products, there is potentially a huge market for Vietnamese companies to exploit, experts said.

Deputy director of the HCM City Investment and Trade Promotion Centre (ITPC) told a conference on Tuesday that Vietnamese businesses should understand halal requirements to step up exports to one of the world’s fastest growing markets.

Demand for them is increasing among both Muslim and non-Muslim consumers, especially for consumer products, he said.

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