Google DeepMind and A24 Partner to Explore AI Tools for Filmmakers

Google DeepMind and A24 Partner to Explore AI Tools for Filmmakers
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Google DeepMind and independent film studio A24 have announced a partnership to explore how artificial intelligence can support filmmakers and creative professionals.

The companies said the initiative will focus on developing new creative workflows and techniques, while ensuring that future AI tools are shaped by the artists who use them.

DeepMind CEO Demis Hassabis said the best way to build tools that empower artists is to work directly with them, adding that collaboration with filmmakers and industry leaders such as A24 could help support authentic storytelling and creative vision.

Under the agreement, A24 and Google DeepMind will collaborate on multiple research and development projects over time. A source familiar with the matter told Reuters that A24 will help develop new workflows, while filmmakers will retain full creative control.

The source added that the arrangement is not an intellectual property or data-training deal, and that A24 will gain access to DeepMind’s research, infrastructure and global reach.

The Wall Street Journal reported that Google has also made a $75 million investment in A24, citing people familiar with the matter. DeepMind did not comment on the value of the investment.