As the first of its kind in South Africa, the Wesgro International Trade Unit will this month host an international halal product exhibition in Cape Town.
The exhibition, scheduled to take place at The Westin Cape Town, on October 25-26, 2017, will showcase halal certified products and services of local companies.
As an invaluable networking opportunity for local halal companies, the event promises to attract buyers from around the world to the Mother City, in search of innovative products and services.
Speaking to VOC, Wesgro International Trade Manager for Asia, Ché Smith explains that the event is aimed at promoting halal certified products, which are not isolated to food products in the agro-processing sector, but extends to halal tourism and even financial services.
In addition, the expo will showcase the fact that South Africa is a destination for halal products and services.
"Contrary to popular belief, people don’t think South Africa and the Western Cape has Muslim society.
"[So] the key aim we want is to showcase that we have world-class standard services here in the halal industry,” Smith states.
Smith says that there has been positive growth in the market, particularly in the Asia and Middle East regions.