AI Drives E-Commerce Innovation at WORLDEF ISTANBUL 2025

Over 15,000 attendees from 80 countries gathered at WORLDEF ISTANBUL 2025, where AI’s transformative role in e-commerce dominated discussions, Anadolu Agency reported. The event featured 200+ speakers across three stages (Future Commerce, Masterclass, and Case Study), highlighting AI’s impact on marketing, customer experience, and data analytics.

This year’s edition of WORLDEF featured in-depth discussions on how AI is reshaping various aspects of online commerce, from marketing and customer experience to data analytics and campaign strategies.

Over 250 booths showcased innovations, while a B2B zone fostered partnerships in digital payments and logistics.

The fair reinforced Istanbul’s position as a hub for cross-border e-commerce innovation, with AI bridging ecosystems worldwide.