Philippines Boosts Halal Tourism to Attract Muslim Travelers
The Philippines is enhancing its tourism infrastructure to cater to the growing global halal travel market, targeting visitors from Muslim-majority countries, Arab News reported. Despite being predominantly Catholic, the country has a rich Islamic heritage spanning over 600 years, reflected in its cultural landmarks and history.
The Department of Tourism (DOT) has introduced initiatives to make the Philippines more Muslim-friendly. These include the Muslim-friendly accommodation establishments program, which ensures hotels and resorts meet specific standards, such as providing prayer rooms and halal-certified food. Currently, 17 accommodations have been officially recognized as Muslim-friendly, with 13 operated by the Megaworld Group.
In Boracay, the country’s top resort island, Marhaba Boracay was opened last year as a dedicated cove area for Muslim women travelers. The DOT is also developing tailored halal tourism packages in collaboration with local tour operators.
The Philippines’ Islamic heritage is showcased in iconic sites like the Sheikh Karimul Makdum Mosque in Tawi-Tawi, the oldest mosque in the country, built in 1380. Other historical sites related to the Sulu Sultanate, which played a key role in spreading Islam, are also being promoted.
To further boost tourism, the DOT is working to increase air connectivity with Gulf countries like the UAE and Saudi Arabia. Negotiations with airlines are underway, with air service agreements expected to be finalized in the coming months.
These efforts aim to position the Philippines as a top destination for Muslim travelers, combining its natural beauty with cultural and religious inclusivity.
