China Islamic Association’s Rebrand Reveals Beijing’s Integration Drive

The semi-official China Islamic Association has undergone a significant rebranding, removing its traditional Arabic-style green logo featuring Islamic symbols from its website and social media, South China Morning Post reported. This change reflects Beijing’s ongoing campaign to “sinicise” religions in China, aiming to align them with Chinese cultural norms and socialist values. Analysts warn that this move may alienate ordinary Muslims and provoke feelings of cultural erasure.

On February 26, the association’s social media accounts transitioned to a simpler blue logo that omits Islamic imagery entirely, coinciding with the onset of Ramadan. This rebranding comes amid heightened government emphasis on “law-based management” of religious affairs, as stated by Premier Li Qiang in his recent work report.

The campaign to sinicise Islam, initiated in 2018, has led to the removal of Arabic motifs and Islamic symbols from public spaces and mosques across China. David Stroup, a senior lecturer in Chinese studies, noted that these changes are part of a broader effort to eliminate signs of “Islamisation” and promote traditional Chinese aesthetics.

The China Islamic Association, founded in 1953, serves as the state-sanctioned body for the Muslim community, tasked with promoting the Communist Party’s agenda. However, experts like Ian Johnson argue that the heavy-handed approach may backfire, increasing feelings of resentment among Muslims rather than fostering integration. The rebranding reflects ongoing tensions between China’s modernization efforts and its diverse religious communities, particularly among Hui and Uygur Muslims, who have faced increasing scrutiny and restrictions.