OpenAI Launches Direct Shopping in ChatGPT with Etsy and Shopify

OpenAI Launches Direct Shopping in ChatGPT with Etsy and Shopify
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OpenAI has introduced a new feature allowing ChatGPT users in the U.S. to make direct purchases within the chat interface through Etsy, with Shopify integration to follow, Khaama Press reported.

The service, called Instant Checkout, currently supports single-item purchases, with plans to expand to multi-item carts, more merchants, and wider regional availability. Under the model, users face no extra charges, while merchants will pay a commission fee.

The announcement sparked market reaction, with Etsy shares climbing 7.3 percent and Shopify’s U.S.-listed shares rising 4.5 percent.

OpenAI also revealed that the checkout system is powered by the Agentic Commerce Protocol, developed in collaboration with Stripe. The protocol will be open-sourced, enabling broader merchant and developer adoption.