Demand for Smart Clothing Surges, Blending Tech with Ready-to-Wear Fashion

Demand for Smart Clothing Surges, Blending Tech with Ready-to-Wear Fashion
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Smart clothing, once limited primarily to athletic apparel, has now entered the mainstream ready-to-wear fashion world, successfully blending comfort, durability, and technology with aesthetic design.

According to Le Monde, emerging companies such as the Spanish brand Sepiia and the French brand Sigille are driving this shift. They are producing everyday garments using innovative, high-tech fibers that are anti-crease and stain-resistant.

This technology significantly reduces the need for frequent washing and ironing.

The founders of these brands emphasize that their products offer more than just convenience; they also have a lower environmental impact and a longer lifespan. They note that a large portion of clothing-related pollution comes from the consumption and maintenance phases, meaning that reducing the need for repeated washing and replacement contributes directly to environmental preservation.