WHO and TikTok Partner to Combat Health Misinformation

The World Health Organization (WHO) and TikTok have joined forces to combat the spread of health misinformation and promote reliable, evidence-based health information, the organization’s website revealed yesterday.

The partnership aims to leverage TikTok’s massive user base to reach a wider audience and provide credible health content.

WHO’s Fides network of health influencers will play a crucial role in creating engaging and informative content. These influencers, with their expertise and understanding of their audience, can effectively bridge the gap between science and everyday life. By sharing their knowledge and experiences, they can help dispel health myths and promote accurate information.

The collaboration will focus on a range of health topics, including mental health, infectious diseases, and chronic conditions. By providing reliable and accessible health information, WHO and TikTok hope to empower individuals to make informed decisions about their health and well-being.