Brazil aims at attracting more Muslim tourists

As the biggest exporter of halal protein in the world, Brazil is now aiming to attract Muslim tourists, a group that generates an income of $238 billion every year.

According to reports, the current number of visitors to the South American country coming from Muslim-majority countries is rather low. São Paulo, Brazil’s major economic hub, for instance, welcomed only 21,500 tourists from Arab nations last year.

The secretary-general of the International Halal Academy, which offers training on halal products and services, told media outlets that both São Paulo state and the Federal District, where Brazil’s capital city Brasilia is located, are making efforts to become Muslim-friendly tourist destinations.

São Paulo has a highly diverse population, including a century-old Muslim community, and several mosques. It’s the major gateway for Brazil and the most important destination for businessmen from the Islamic world.