South Korean food company SPC group said on Monday that it has invested 40 billion won ($31 million) to enter Malaysia\u2019s halal market with its bakery brand Paris Baguette.<\/p>\n\n\n\n
As Muslims account for almost 24 percent of the world\u2019s population, the SPC group plans to target the promising halal food market by using Malaysia as a launch base.<\/p>\n\n\n\n
Malaysia is Paris Baguette\u2018s eighth overseas destination.<\/p>\n\n\n\n
The company plans to build a Paris Baguette factory in Johor Bahru, adjacent to the country\u2019s border with Singapore and home to the Tanjung Pelepas port. The city\u2019s location and port makes it a strategic point for efficient logistics transfer throughout Southeast Asia and the Middle East, according to officials.<\/p>\n","protected":false},"excerpt":{"rendered":"
South Korean food company SPC group said on Monday that it has invested 40 billion won ($31 million) to enter Malaysia\u2019s halal market with its bakery brand Paris Baguette. As Muslims account for almost 24 percent of the world\u2019s population, the SPC group plans to target the promising halal food market by using Malaysia as …<\/p>\n","protected":false},"author":4,"featured_media":83528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_108372464460192_245495985553329":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[17],"tags":[1380,60],"class_list":["post-83527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","tag-halal-food","tag-malaysia"],"yoast_head":"\n